Housing First Minnesota’s Parade of Homes Twin Cities will complete its 70th year at the close of 2018. This fall, the scattered home tour features 427 new homes for consumers to visit, free of charge, all across the metro. An additional 55 remodeled homes open the final weekend during the Remodelers Showcase.
Although the popularity of home tours and the benefits to the housing industry has remained steady over the years, the Parade of Homes’ marketing plan has evolved over the past several decades.
“In the early years, we used newspapers, radio, TV and basic guidebooks to promote our Parade,” said David Siegel, executive director for Housing First Minnesota. “Now, we combine radio and TV with sophisticated guidebooks rich in editorial content in both print and digital form and extend our marketing reach with targeted digital advertising and social media. Our website is an outstanding resource for our tours themselves, as well as providing year-round content for anyone looking for resources and inspiration about new homes and remodeling.”
All across Minnesota, home tours presented by local builder associations give the public the opportunity to see the latest from their local builders and remodelers. They also provide industry partners the opportunity to showcase new products, designs and technology to consumers as they see the latest in new construction and remodeling.