Builders and remodelers connect with buyers through Spring Parade of Homes

Local home tours give builders and remodelers an opportunity to showcase their latest work


The Parade of Homes Twin Cities wrapped up its spring event this March with builders and remodelers showcasing 472 new homes and 59 remodeled homes to the public. The majority of participating builders and remodelers reported good or excellent success from the tour, with local homebuilder Robert Thomas Homes, Inc. reporting a record month of sales during the tour.

“We achieved 40 noncontingent sales during the month of March, which is an all-time record for Robert Thomas Homes,” said Carole Griffith, vice president of sales and marketing for the builder. “The amount of traffic this event delivers to our communities during these two months outperforms the traffic we receive during the remaining 10 months of the year!”

Research on model homes over the past decade shows an increase in the number of models in the market during the first quarter that likely correlates with the spring Parade of Homes, according to Danielle Leach, Midwest regional director and senior consultant at Metrostudy.


“Builders tend to open additional models for the Parade of Homes in order to boost traffic to their product offering,” Leach explained.

For local builders, home tours like the Parade of Homes are an opportunity to showcase new homes and neighborhoods available across the region. Homes on the spring tour ranged in style and in price, from the $200,000s to multimillion-dollar residences.

“We make every effort to maximize this opportunity to get face-to-face with 1,000s of new home prospects and are very thoughtful in the homes we enter and how they are presented,” added Griffith.

The Remodelers Showcase runs the final weekend of the Parade of Homes. This tour gives remodelers a chance to connect with new clients in the metro area and allows families to learn how remodeling can help them remain in their community when their homes no longer fit their needs.