Project Build Minnesota Marketing Efforts Extend Reach

The Project Build Minnesota website is yielding impressive results despite only having been actively in the marketplace for four months. As of this writing, the website has on average 45 user visits per day (which will bring 16,000 visits per year). Visitors spend approximately two minutes on the website, and two-thirds of the visitors are from the Twin Cities metropolitan area.

The most visited page on the website is “the trades” with 4,017 views in May and June. The Project Build Minnesota social campaign is also revving up, with regular posts being boosted on Facebook. There are 300 likes as of early August and the number is rising steadily. Through our Facebook posts, we’ve reached 49,155 people and had 1,336 post engagements.

“We are very pleased with the progress we’re making telling our audiences about construction industry opportunities,” said David Siegel, chair of the Project Build Minnesota Marketing Committee and executive director of Housing First Minnesota, one of the enterprise’s founders. “Now, we need the help of members of the industry to spread the word.”

The Project Build Minnesota Marketing Committee is asking industry members to promote the website and Facebook page using their channels. “Imagine the power of our entire industry promoting careers in construction,” Siegel said. The Committee asks that industry businesses consider the following:

• Post about Project Build Minnesota on social pages and link back to the website, www.projectbuildmn.org.

• Put a link to Project Build Minnesota on your company website.

• Volunteer to be part of the growing speakers bureau by contacting Project Build Minnesota Executive Director Dennis Medo (contact info below).

In addition to the Marketing Committee, Project Build Minnesota features an Outreach Committee and a Training Committee.

If you are interested in helping Project Build Minnesota grow its reach and expand the message of the wonderful opportunities in construction, please contact Medo at dennis@projectbuildmn.org.