A survey from Meyers Research shows that of the top motivations in the U.S. to buy a home, number one is location. Meyers Research explains that consumers are looking for a location within distance from a central business district that includes a walkable lifestyle within the community. The data shows that the community needs to match the homebuyers ideal lifestyle.
The second biggest motivator is home design followed by price and safety.
“Of the top motivations to move, home design is ranked second, and is the only thing homebuilders can control,” said Mollie Carmichael, principal at Meyers Research.